Obtaining a license for a brand provides entrepreneurs with specific tax and financial benefits. This primarily includes PLN 42,764 tax-free in the first year of using the license. Entrepreneurs receive tools for settling internal company liabilities. They generate stable income free from social security contributions (ZUS). They gain a tax shield by using the brand as an intangible asset in balance sheet depreciation. Furthermore, they avoid double taxation (license instead of dividends).

Another undeniable advantage of trademark protection is the rapid increase in financial credibility at lower costs, as well as the security of running a business and maintaining financial liquidity (thanks to the possibility of launching a new enterprise within a single brand, for example, in the event of bankruptcy or insolvency).

This is a strong argument for entrepreneurs considering building brand equity and securing a trademark. Not every entrepreneur realizes that a company is not yet a brand. Neither its name, logotype, nor even an entry in the National Court Register (KRS) grants ownership rights to the brand. Only copyright and legal protection from the Patent Office confirm brand ownership – making it an asset.

Fingrow Consulting Group experts offer brand protection services, a valuable asset in today’s business. Based on an intellectual property audit of words and advertising slogans related to a specific business, we identify a wide range of licensing and business opportunities.

By obtaining a license, a company gains protection from competitors. A domain purchased by an entrepreneur is legally protected; partners in the company are also protected. Assigning intellectual property to a brand guarantees asset enhancement and secure marketing expenditures. All of this significantly increases the company’s competitiveness and forms the basis for a secure business development strategy.