Obtaining the appropriate license for the brand gives the entrepreneur specific tax and financial benefits. It is primarily PLN 42,764 without tax in the first year of using the license. The entrepreneur receives tools for settling internal liabilities in the company. It generates a fixed income unencumbered by ZUS. Gains a tax shield using the brand as intangible assets in balance depreciation. It also avoids double taxation (license instead of a dividend).
An asset that cannot be undermined when securing a trademark is also a rapid increase in financial credibility at a lower cost, as well as the safety of running a business and financial liquidity (thanks to the possibility of launching a new company under one brand, eg. in the event of bankruptcy or insolvency).
This is a serious argument for entrepreneurs who think about creating brand capital and securing a trademark. Not every entrepreneur realizes that the company is not a brand yet. Neither its name, nor the logotype, nor even an entry in the National Court Register give the brand property rights. Only the copyright and legal protection of the Patent Office are a confirmation of the brand's property - making it an asset.
Fingrow Consulting Group experts offer a unique brand security service that is useful in today's business. On the basis of an intellectual property audit of words and advertising slogans related to a specific activity, we indicate a wide range of licensing and business opportunities.
By obtaining a license, the company obtains protection from competition. The domain purchased by the entrepreneur is legally protected; the partners in the enterprise are also secured. Giving the brand intellectual property guarantees the increase of assets and the safety of marketing expenses. All this significantly increases the company's competitiveness and constitutes the basis for a secure business development strategy.
